Imagine earning $5,000 in a single sale. You don’t need hundreds of customers—you just need the right ones. Big ticket commissions can be a game-changer, especially if you’re tired of the churn of small sales that never seem to add up. High-ticket items don’t just mean higher earnings—they also mean less time hustling for each dollar.
But how can you make those big-ticket commissions happen? Let’s break it down and get you selling smarter, not harder.
What Are Big Ticket Commissions?
Big ticket commissions come from high-value sales, typically anything from $1,000 and above. Think luxury products, premium software, or top-tier consulting packages. When you make a sale, you earn a significant commission. You’re not chasing dozens of small leads every day; instead, you’re focusing on select clients who are willing to pay for top-quality solutions.
This can lead to a bigger payday and more time to focus on what matters in your business.
Why Focus on Big Ticket Sales?
Let’s get specific. Here’s why big ticket commissions might be right for you:
- Higher Earnings with Fewer Sales: With fewer sales needed to hit income goals, you can put more energy into serving high-quality leads.
- Stronger Client Relationships: Big-ticket clients expect a certain level of service, which creates opportunities for long-term relationships, upsells, and referrals.
- Greater Stability and Growth: High-value clients can provide more predictable revenue and stronger opportunities for scaling your business.
It’s not just about selling something “expensive.” It’s about finding clients who need the specific value that only you can offer.
How to Start Earning Big Ticket Commissions
1. Identify a High-Ticket Product or Service That’s a Natural Fit
Start with what you know best. Is there a high-value item in your niche? This could be software, coaching programs, real estate, luxury goods, or investment opportunities. Ideally, you want a product or service with proven demand and high perceived value.
For instance, if you’re in digital marketing, premium agency packages are perfect. Coaches might offer personalized, hands-on programs. If you believe in what you’re selling, it shows—and that’s a big deal in high-ticket sales.
2. Know Your Ideal Client Inside and Out
To sell big-ticket items, you need a deep understanding of your ideal client. Dive into the details:
- Pain points and goals: What problem are they willing to pay a premium to solve?
- Financial status: Are they capable and ready to invest?
- Decision-making process: Are they the direct decision-maker, or do others influence them?
Remember, high-ticket buyers are more discerning. Address their unique challenges and demonstrate the true value of what you’re offering.
3. Build Authority and Trust
Big-ticket commissions are built on trust. Why? People don’t hand over thousands of dollars lightly. Establishing your authority is critical. Here’s how:
- Content Marketing: Offer free content that provides real value. This could be articles, eBooks, or even a short course that showcases your expertise.
- Social Proof: Highlight testimonials from past clients, particularly those with high-value testimonials.
- Personal Branding: Be visible and active in your niche community, whether it’s through speaking engagements, online videos, or LinkedIn posts.
Clients need to see you as the authority they can rely on.
4. Deliver a Unique Value Proposition (UVP)
For big-ticket items, a compelling UVP is key. What do they get from your offer that no one else provides?
This could be a unique approach, exclusive resources, or a guaranteed outcome. Make it clear, make it specific, and make it impossible to resist.
5. Make Your Offer Irresistible with Bonuses and Guarantees
Consider offering something that sweetens the deal. This might be a one-on-one consultation, extended support, or an exclusive membership. And if possible, add a clear guarantee. For example, a satisfaction guarantee can go a long way toward removing buyer hesitation.
Closing High-Ticket Sales
Here’s where it all comes together. Closing high-ticket sales is about confidence, value, and follow-through.
- Have a Strong Follow-Up System: Big-ticket clients may need more than one conversation to say “yes.” Use personalized follow-up emails, answer questions, and address objections.
- Demonstrate Value in Every Interaction: Every call, every email, and every presentation should emphasize the unique value of your offer.
- Ask for the Sale: Don’t shy away from the close. Be direct and ask if they’re ready to move forward.
Final Thoughts
Earning big-ticket commissions isn’t just about the paycheck—it’s about creating value, building trust, and aligning yourself with clients who see that value. Focus on mastering the process, understanding your ideal client, and showing them why your offer is the only solution they need.
Onwards to those high commissions!