The global e-learning market is projected to reach a staggering $375 billion by 2026. People are hungry for knowledge, and if you’ve got expertise to share, this is your opportunity. Whether it’s a course, ebook, or membership site, an info product business can be a scalable and profitable venture that lets you share what you know—while earning a serious income. But here’s the catch: just having great knowledge isn’t enough. You need to know how to package, market, and sell it effectively.
Ready to dive into the world of info products? Let’s break down the steps to building an info product business that’s not only successful but built to last.
Step 1: Choose Your Niche and Validate It
It all starts with your niche. The most important question here is: What knowledge do you have that people are willing to pay for? Look at your strengths, experiences, and passions. Whether it’s marketing, fitness, personal development, or finance, your unique expertise is what will set you apart.
But before you go all-in, you need to validate your idea. It’s easy to get excited about your info product, but you must make sure others are just as excited to buy it. Here’s how:
- Survey your audience: Use platforms like SurveyMonkey or Typeform to ask people what topics they’re interested in learning.
- Check existing products: If there are already successful info products in your niche, that’s a good sign! It means there’s demand.
- Engage in communities: Hang out in forums, social media groups, and industry-specific platforms. See what questions people are asking—those can become the basis for your product.
Step 2: Pick Your Info Product Type
There’s no one-size-fits-all when it comes to info products. Your format will depend on your content, your audience, and your personal style. Here are a few of the most popular types:
- Ebooks: These are digital books that allow you to deliver in-depth knowledge on a topic. Great for writers who can organize their expertise in a structured, long-form way.
- Online Courses: These are typically video-based and allow you to teach step-by-step lessons. If you're a natural teacher, this might be the best fit.
- Membership Sites: A recurring subscription model where users pay to access premium content, such as exclusive articles, videos, or community support.
- Webinars or Workshops: Live or recorded sessions where you can teach, engage, and offer interactive learning.
The format should fit both the content and how your audience prefers to learn. Not everyone wants to sit through a 10-hour video course—sometimes, a 30-page ebook does the job just as well.
Step 3: Create Your Info Product
Here’s where the magic happens: creating your product. But here’s the thing: don’t aim for perfection at the start. Aim for completion. A lot of entrepreneurs get stuck in the creation phase, tweaking and fine-tuning until they lose momentum.
Break your content down into manageable chunks. If you're creating a course, start with an outline. If it's an ebook, draft your chapters. Once you have the structure, start filling in the details.
If you’re not comfortable with certain aspects (like filming videos or designing layouts), outsource it. Platforms like Fiverr and Upwork can connect you with talented freelancers who can help bring your product to life.
Step 4: Build a Pre-Launch Audience
One of the biggest mistakes new info product creators make is waiting until the product is finished to start promoting it. Don’t do that. You need to build an audience before you launch. Why? Because having an audience ready and waiting can give your launch the momentum it needs to succeed right out of the gate.
Here’s how to build that audience:
- Email List: Start collecting email addresses as soon as possible. Use a landing page and offer something valuable (like a free mini guide or cheat sheet) in exchange for their email.
- Content Marketing: Share valuable, free content—blog posts, podcasts, YouTube videos—around your niche. The goal is to position yourself as an expert.
- Social Media: Build up a presence on the platforms where your audience hangs out. Engage with them, share insights, and let them know a product is on the way.
Pro Tip: Create a “waitlist” for your info product. This creates exclusivity and builds anticipation. People love feeling like they’re getting access to something others might not.
Step 5: Plan Your Launch
A launch isn’t just about making your product available. It’s about creating excitement and giving people a reason to act fast. A well-executed launch can mean the difference between a slow trickle of sales and a flood of them.
Here’s how to structure a powerful launch:
- Launch Sequence: Plan a series of emails, blog posts, and social media content that build up to your launch day. Tease benefits, share testimonials, and give sneak peeks.
- Offer Limited-Time Deals: Create urgency by offering a limited-time discount or bonus for those who purchase within the first few days of the launch.
- Engage Your Audience: On launch day, keep the energy high. Go live on Instagram, answer questions in your inbox, and share real-time updates about how the launch is going.
Step 6: Optimize and Scale
Once your info product is out there, the real work begins: optimization. Track your sales, customer feedback, and marketing efforts. What worked? What didn’t? Use this information to tweak your product and marketing.
Look for ways to scale your info product business. This could mean adding a new product, upselling a more advanced version, or building a membership site that offers ongoing value.
One of the best things about info products? They can be evergreen. With the right automation, you can sell them over and over again with minimal additional effort.
Final Thoughts: Your Info Product Business Starts Now
An info product business is one of the most flexible and rewarding ways to share your expertise with the world—and generate income in the process. But it takes more than just putting together a course or ebook. You need a strategy, a launch plan, and a commitment to continual growth.
Now it’s your turn. Follow these steps, create something truly valuable, and start building your info product empire today!